How to Design a Custom Shirt for Your Sports Team: 8 Winning Tips

Aside from skill, a great sports team is about identity, unity, and confidence. One of the best ways to bring your team together is through a custom-designed shirt that reflects your spirit and energy. 

Whether you’re playing competitively or just for fun, personalized T-shirts can make your team stand out on and off the field. But where do you start? 

In this guide, we’ll show you how to design a custom shirt for your sports team, covering everything from colors and materials to cost-effective ordering and long-lasting durability.

Let’s start creating!

1. Establishing Your Team’s Identity Through Design

Before diving into designs, take a step back and define your team’s identity. Your team name, mascot, and colors should work together to create a cohesive look that sets you apart. Think about what makes your team unique. Are you bold and aggressive? Playful and energetic? The design should capture that personality.

Also, consider the sport you’re playing. A football team might go for an intense, powerful look, while a baseball team may prefer a more classic, timeless design.

Keep in mind that your shirt is more than just apparel—it’s a symbol of your team’s pride and unity.

2. Choosing the Right Materials for Performance and Comfort

The material you choose for your custom sports shirt impacts both performance and comfort. A poorly chosen fabric can leave players overheated, uncomfortable, or restricted in movement. 

Here are the key factors to consider:

  • Breathability: Look for moisture-wicking fabrics like polyester blends to keep players dry.

  • Durability: Your shirts should withstand rough games, frequent washing, and outdoor conditions.

  • Stretch & Flexibility: A fabric with a slight stretch allows for better movement, essential for fast-paced sports.

  • Weather Suitability: Opt for thicker materials if you’re playing in a colder climate. For hot weather, lightweight, breathable fabrics are best.

Choosing the right material ensures your team stays comfortable while playing at their best.

3. Selecting Colors and Graphics for Your Custom Shirt

Color is one of the first things people notice about a sports team’s uniform. Your team colors should be vibrant and easily recognizable. But beyond aesthetics, contrast is key—darker colors with lighter text or vice versa ensure numbers, logos, and names stand out on your custom shirt.

Also, consider the print method. Sublimation printing offers high-quality, long-lasting color that won’t fade, while screen T-shirt printing is a great budget-friendly option. 

A person printing a custom sports T-shirt using a laptop and a printing machine.

Custom embroidery is another excellent choice if you want a more premium look, especially for logos and emblems.

4. Customization: Names, Numbers, and Logos

Your sports shirts should be as unique as your players. Customization plays a big role in making each team member feel like part of something special.

  • Fonts: Choose a bold, readable font that matches your team’s aesthetic.

  • Numbers & Names: Ensure they are large enough to be visible from a distance, especially for referees, spectators, and broadcasters.

  • Logos & Sponsors: Placement matters! The front of the shirt is prime real estate for the team logo, while the sleeves or back can feature sponsors.

With the right customization, your shirts will make a lasting impression on and off the field.

5. Functionality and Practicality in Design

Looks aren’t everything—your custom sports shirts need to be functional. Consider the cut of the shirt, sleeve lengths, and reinforced stitching. 

Do you need a relaxed fit for comfort or a slim fit for aerodynamics? Short sleeves work for warm climates, while long sleeves work better for cooler weather. Reinforced stitching helps prevent tearing and extends the shirt’s lifespan.

6. Working with a Professional Designer or DIY Tools

Once you have a vision, you’ll need to bring it to life. You have two main options: hiring a professional or using online design tools

A designer can refine your ideas, ensuring a polished, high-quality look, but they will cost you money. On the other hand, many platforms offer customization templates that allow you to create a professional-looking design at a lower cost.

Regardless of the route you take, communicate your vision. Provide examples, specify colors, and ensure your design aligns with your team’s identity.

7. Ordering in Bulk and Managing Costs

Buying in bulk is the best way to keep costs down. Many suppliers offer discounts for larger orders, so plan. Also, consider:

  • Future Orders: Will you need extra shirts for new players or replacements?

  • Printing Costs: Some designs are more expensive to print than others—simplifying elements can save money.

  • Turnaround Time: Order early to ensure your shirts arrive before the season starts.

A little planning goes a long way in keeping your budget in check.

8. Ensuring Durability and Longevity

Your custom shirts should last through multiple seasons. To maximize durability, you must follow proper washing instructions. Most of the time, that means cold washing, inside-out, and air drying to preserve fabric and prints.

A man holding a blue custom T-shirt preparing to place it into a washing machine.

Next, choose the right printing method. Keep in mind that sublimation printing lasts longer than traditional screen printing. Lastly, don’t forget to reinforce high-wear areas, as double-stitching can prevent wear and tear.

Investing in quality materials and properly caring for your printed shirt will ensure it stays in top condition, game after game.

Custom Sports Shirts - A Sign of Team Unity and Spirit

Designing custom sports shirts is all about building team spirit, ensuring comfort, and creating a lasting identity. From selecting the right colors and materials to working with professionals and managing costs, every detail matters. 

Now that you know how to design a custom shirt for your sports team, you can create something that truly represents it. 

Take the time to craft a winning design, and you’ll see the difference it makes on and off the field.

Get High-Quality Custom Team Shirts at Wholesale Prices

Ready to bring your custom sports shirt design to life? At AA Custom T-Shirt Printing, we offer high-quality blank apparel at unbeatable prices. Whether you need bulk orders for your entire team or just a few extra shirts, we’ve got you covered.


Browse our collection today and start designing a winning look for your team!